Consumer expectations are constantly evolving and so must the digital products they use.
No matter how a company is forced to pivot, it is key to be ruthlessly decisive. Adaptive organizations can recover from major directional changes, but it is difficult to recover once the company has over-invested in pursuing the wrong solution.
Building a living, breathing product can be daunting from the outset. You and your team may have a strong vision for your product, but how do you execute today to reach that vision?