Lab Notes

Apple Pay, the Real Game Changer?

With the staggering four million iPhone 6 preorders within 24 hours after last week’s event, Apple may have their biggest launch ever.

Anyone yawning at the announcement might also want to check their pulse, which AppleWatch is now uniquely positioned to help them do.

But the most overlooked news might be the biggest: ApplePay.

A great post from Chamath—former head of Growth at FB—discusses Pay as a potential trillion dollar opportunity.

Think about it, if you have a more secure wallet, it’s easier to pay (everywhere), and that wallet’s also your lifeline to the world. Hard to imagine leaving it behind or switching to another device.

 

How Apple just co-opted a Multi Trillion-Dollar Market

ApplePay: Positioning itself to disrupt banking infrastructure.

Read more – 4 min.

 

Craig Pladsen

Apple: Innovating with purpose

Why they’re worth losing sleep over.

Read more – 4 min.

 

First medical trials with HealthKit

A first look at pioneering use cases.

Read more – 3 min.

 

At GoKart Labs, we specialize in Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development, and Digital Marketing. To find out more about becoming a client, call 612.454.4012.

 

 

Matthew is a walking dichotomy: a strategic designer, a metric-driven UA guy, a believer in traditional AND emerging media. He’s an economist and a songwriter, a creative soul who loves numbers, a lover of dogs, a fighter for the arts, and a darn fine cook to boot.

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