Lab Notes

3 Content Marketing Links to Read Now

In the next 3 to 5 years, content marketing will become a more dominant topic. And simply informing your audience won’t get it done anymore.

To cut through the clutter, brands need to entertain, engage, and educate the right audience in the right context.

Through our partnership with BringMeTheNews, we see every day how sponsors creatively sharing their expertise earns click-through rates 10-to-15 times beyond traditional ads.

In this week’s Lab Notes, we include a great example of what the future of content marketing may feel like, and a couple reminders that it all comes down to understanding your customer’s motivations and presenting a meaningful experience … for them.

Enjoy.

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 Want People to Have Fun Learning About Your Message?

Every Last Drop

‘Every Last Drop’  beautifully entertains while educating.

Go to the site

 

3 Keys To Activating an Audience with Smarter Content

3 Keys to Activating Audiences

Meaningful content comes down to Who, What, and Where.

Read full article

 

The Reason They Call It a Browser

main_image_seth

Seth Godin says you need new math to reach today’s window shoppers online.

Read full article

 

Lab Notes is a curated list of the best digital insights we uncover at GoKart Labs each week. If you want the new Lab Notes sent to you once a week via e-mail, just add your name and e-mail address to the sign up on this page. We’ll keep it brief and worth your time.

 

A stirred—not shaken—cocktail of cool calculation and wild creativity, Don is the high-beam examination of all things we create, build and release to the world, keeping us on-task, on-budget and all of our work on-point. He’s also a freakishly fine musician, as well as the spark that ignited an online education revolution.

    1. Hey Dana,

      Happy to send you Lab Notes. A new one is going out tomorrow morning, in fact. You can either add your e-mail address to the sign up fields on this page, or you can just send us an e-mail to [email protected]. Thanks!

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