GoKart Labs is proud to announce Kinly, our social app to help mobile families stay connected. Let’s talk about why we made it.
For starters, I hate Facebook. There, I said it. It’s on the record.
This coming from a guy who once had “the most amazing Facebook strategy” for every business problem. Don’t get me wrong, there’s a time for Facebook, but for me (and increasing amounts of others) that time is never.
My epiphany happened in line at a grocery store. I had just wasted three minutes reading updates from my “friends.” Not that I don’t care about my “friends” but I had over 500 — and Facebook was deciding what I cared about (showing me some posts and not others).
I couldn’t stop thinking, ‘This is my life, right?!’
How the hell did I have 500 “friends” and why should they care what new photo of my dogs I wanted to share (I share a lot of them).
It dawned on me, the tools and technology of a “social network” are incredible. Why not build something purposeful for the people that mattered most in my life: my family.
My wife loves my dog photos, my mom still cares about what I’m doing at work, my dad loves to see what I’m thinking (and challenge it). It was clear we needed to invent something to share things like this, but privately; so the idea for Kinly was born.
We did the work internally, launching and testing iterations as a “Family.” The process was amazing, tiring, stressful, and so rewarding.
We talk a lot about the idea of MVP (Minimum Viable Product), and it being OK to release a prototype you know can be improved. We have so many ideas for Kinly to be so much more, to do so much more (it will). But, we’re really proud of what we’ve built, and more importantly — why we built it.
At its essence, Kinly is a means to connect with those that matter most in your life — your Kin. I’m so excited to share ten dog photos a day with my wife, to check-in at Starbucks and have my mom razz me about not going to Caribou, and to post thoughts about the latest thing I read without worrying about who sees it (hoping my dad does — and hoping he challenges me).
I hope you give Kinly a shot as a way to focus your screen time on those that matter. Download the app, start a Kinship, and invite your Kin. Share things privately, stay connected with each other, have fun, and tell me what you think.
A self defined “Creative Realist”, Matt Johnson sees the future of digital like few others. He’s a creative soul with a mind for numbers and an eye for design. He turns ideas into new products and sustainable businesses. Matt writes and shares articles across a wide range of digital topics.