Lab Notes
#GoKart600

How to Invent Two Businesses in One Day

On September 27th, we at GoKart Labs closed the doors and shut off the phones to run an internal “race” we call the GoKart 600.

Before race day, the entire staff shared ideas and we all voted to pick a winner.

Then with only 600 minutes and $600, we took the idea and fought the clock to build a viable business case, brand, identity, and preliminary user experience.

As a test, we actually split up teams to create TWO such company roadmaps.

Now, did we really “build” two new companies? Of course not. But we did in 10 hours what I’ve witnessed many entrepreneurs and large companies take years to achieve.

As my partner AJ often says, “pressure creates diamonds.” I hope you enjoy looking through our final Pitch Decks in the Slideshare below.

I think there just may be a diamond in them.

How to Invent Two Businesses in One Day


At GoKart Labs, we specialize in Invention & Business Strategy, User Experience & Design, Web & Mobile Software Development, and Digital Marketing. To find out more about becoming a client, call 612.454.4012.

A stirred—not shaken—cocktail of cool calculation and wild creativity, Don is the high-beam examination of all things we create, build and release to the world, keeping us on-task, on-budget and all of our work on-point. He’s also a freakishly fine musician, as well as the spark that ignited an online education revolution.