Lab Notes
GoKart Labs, The Good, The Bad, The Meh

GoKart Method: The Good, The Bad, The Meh

This post is the second in a series of proven methods we use to solve problems at GoKart. Our methods are designed to be applicable across job roles, companies, and industries. All our methods are trainable, repeatable, and free for you to use.


What is The Good, The Bad, The Meh?

It is a universal way to evaluate and improve a digital experience along your consumer’s journey.


How To Do It

  1. Identify 4-6 key phases in your consumer journey.
  2. Find a whiteboard or giant Post-It note.
  3. Write out the phases horizontally across the top.
  4. On the left, draw face emoticons representing happy (good), OK (‘meh) and sad (bad).
  5. List the different activities taking place in each phase (ex: Google our product, Checkout).
  6. Talk about how each activity is doing; label them “Good,” “Bad,” or “‘Meh.”
  7. Look for common themes, celebrate wins and discuss where you can get better.


Why It Works

The Good, The Bad, The ‘Meh simplifies the complex consumer journey by focusing on moments that matter most to the end user. It also ignites an honest, constructive discussion about how things are really going. Most importantly, it helps identify and prioritize future opportunities, which oftentimes serves as a smooth transition into problem solving.


GoKart is a digital invention lab. To learn more about our services, contact us here: [email protected]


Craig believes in the power of purposefully challenging the status quo to make brands meaningful. He has a bias towards action, getting ideas into market and building experiences that make people's lives better. Craig writes about strategy, technology trends and leadership.

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