Lab Notes

Advertising falls flat without the right music

So much goes into creating a commercial spot. And by the time something like this beautiful Target ad is sent for music to be added, the piece has already been written, directed, and cut.

At that point, the right music has to fill in the gaps, guiding emotion and energy.

Feel how this same commercial changes completely with versus without music.

TARGET SPOT WITHOUT MUSIC

TARGET SPOT WITH MUSIC

Our partners at Rumble create music and sound for all media, including the commercial above.

Paul writes about modern marketing practices for today's fragmented digital world.

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